This lesson covered digital asset management,
As DAM is overlapped with several subjects, I have put the notes here for easy referral from those classes.
- Good DAM is something that sets professional photographers apart from amateurs
- Using DAM improves productivity, and consequently profitability, it will give you an edge over those who don’t use it.
- Cataloguing software will enable you to show a client images that aren’t necessarily with you, as it makes a database copy of them.
- UPDIG is the universal photographic digital image guidelines, we have a copy in our notes of these, will be bloggged in the future for accessability
- DAM and UPDIG are important, because while a photographer may not always have control of the total process for their images (printing process for example), they ARE responsible for how they look at the final stage, images need to be edited to look the same between different platforms, eg, web CMYK printing etc
- An important aspect of DAM is that resolution and sharpness should be correct for the device on which the image will be viewed or printed.
- Metadata, while important, should also conform to international standards
- Backups and redundant backups, and offsite backups are important for file protection and to maintain a high level of customer service
- Your personal DAM will change as you become familiar with different softwares and as your image collection and client base grows, so it is important to revise it regularly to see if it is keeping up with your current status.
- DAM should be as comprehensive as possible, there really is no such thing as overkill. Document your process every time you revise so that you can familiarise yourself with new steps and be consistent with them. Also chronicle any steps as they are added, so that you can quickly ascertain if a client can receive something from the past that they need in the future.